For the MA Graphic Branding and Identity 2024 Postgraduate Showcase at UAL: LCC, we were asked to create an identity that best reflected the nature of the projects to be displayed at the show.

Identity is shaped by multiple variables. Any piece of work can’t be put into a single category and is rather shaped by a combination of variables—such as environment, technology, self-expression, community, etc. To reflect that, we developed a modular Glyph system, where each student selects three distinct icons that best represent the essence of their work. These icons form a personalised identity, allowing for a multifaceted and authentic representation of each student’s project which reflects the interconnected nature of design today.