Nothing | Dart Weather

Nothing Community Edition

Campaign &
Art Direction

Commercial Project
Nothing
2025

Campaign Concept, Design and Art Direction for Nothing's Phone (3a) Community Edition.

About

In March 2025, Nothing invited its community to co create a variant of their phone 3a through open briefs across four categories : Hardware, Software, Accessory and Marketing. Out of nearly 700 submissions, 5 winners were chosen to collaborate with Nothing’s internal teams.

As the winner in the Marketing Category, I worked with Nothing’s internal brand and creative team over the period of 6 months to adapt my idea according to the proposed hardware, software and accessory design. This project was a rare instance of genuine collaboration with a major tech brand, where I was trusted to guide creative direction and design the final output.

Insight

The ‘Made Together’ campaign captures the spirit of Nothing’s Community Edition—collaboration in its truest, messiest form. Inspired by my own experience and that of countless designers, it embraces the chaotic yet magical process of co-creation.

In today's digital world, collaboration has shifted—from whiteboards to shared screens, from paper sketches to scattered digital files. It’s messy, unstructured, and often unpredictable—but that’s where the magic happens. The visual language for this campaign reflects this new form of 'Digital Collaboration'.

As the hardware was inspired by 90s tech, we looked at old computer interfaces and products from the 90s to create a campaign that was retro yet did not feel dated.

Since Emre (Hardware Winner), Jad (Software Winner), Louis and Ambrogio (Accessory Winners), and I (Marketing Winner) were the main collaborators who helped shape the product, we were featured throughout the campaign. We even voiced ourselves in the final launch film which brought the whole idea of collaboration to life.