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Tesu

Brand Identity
Label Designs

Commercial Project
2021

Creating an identity and labels for Tesu’s packages that reflect the quality of their handmade, artisanal, and premium decor products.

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About

Tesu is a home decor and furniture brand based in Madhya Pradesh that works closely with local artisans and artists from India to produce timeless collections of object that are natural, sustainable, functional and have high aesthetic value.

Tesu is named after the flower traditionally used to prepare natural colours for Holi. The identity is a direct representation of the flower, illustrated in a linocut style to reflect a handmade feeling, the same way their products are handmade.

Since Madhya Pradesh is mostly covered in deciduous forests, the colours used are more muddy and dry to reflect the personality of the state the brand proudly originated in.

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Branding, Packaging & Art Direction

Sushruta Sarkar 

Photography

Sushruta Sarkar ​ & Squirk Media Co.

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