About

Van Vihar is a national park situated in Bhopal, the capital of Madhya Pradesh. It has the status of a national park, but is developed and managed as a modern zoological park. Being such a unique setup, there’s no awareness of it in the state let alone the country.


The proposed visual language takes inspiration from ‘Gond Art’ which is which is a famous folk art of the Gond tribal community of central India. This art form has a strong association with the locals and thus creates a distinct personality as well as fosters a sense of ownership amongst the local crowd.

Since the park is about conserving all kinds of animals, the idea was to create a variable identity of animals present in the park. The identity is made in both English and Hindi to cater towards the local as well as general audience.