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Utopia by UMusic

Illustration Design
Merchandising

Competition Brief
D&AD
2024

Creating posters and a suite of promotional designs for Universal Music’s in house (staff - only) music event for 2024.

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About

The name "Utopia" embodies the concept of an ideal, perfect place, which is precisely what the illustrations aim to convey. Drawing inspiration from space and surrealism, these posters capture the transcendent moment experienced when listening to one's favorite music. The identity incorporates elements such as a spark and planetary bodies, which are present in the illustrations. The elements of the posters reflect rythm and a musical pulse, with a group of individuals depicted in a blissful state as they gaze upon 'Utopia.' The project mainly required illustrations, identity design, naming and branding.

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